The market leader Apsis Group AB has signed an agreement for the acquisition and merger with ProspectEye AB, a provider of lead generation and marketing automation.

The combined company will with this merger consolidate its positions as the leading provider of email marketing and marketing automation in Scandinavia. Together Apsis and ProspectEye will have a 250 million SEK turnover in 2014. The transaction is expected to close in early January next year.
Apsis is owned by Norvestor V LP advised by the Norwegian venture capital company Norvestor Equity AS and of management and employees in Apsis and after completion of the merger also by senior executives and founders of ProspectEye.
ProspectEye was founded in 2007 and is an entrepreneurled business with a proven operational experience and a stable annual sales growth of approximately 70% over the past three years. The company already has over 400 customers using its proven lead management and leadgeneration software.
Skarpa acted as transaction advisor to the owners of ProspectEye .
Transaction team from Skarpa was Magnus Lövdén, Erik Geijer and lawyer Ola Grahn from Setterwalls Advokatbyrå.

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